What We Do

We help innovate privacy into products, portfolios, processes, and people culture.

We help companies innovate privacy into their processes, products, and people. We believe that privacy compliance is merely a baseline. Instead, we take an innovative approach to privacy that is customer-centric, is tied to your corporate values, and differentiates your brand from your competitors.

Our job starts with you: we aim to understand your company, culture, and customer, so we can better identify your unique privacy needs and offer you solutions that make sense for your business.

Our Privacy Services

Below are some of our privacy service offerings. Not sure what you need? We’re here to help. We’re happy to talk about how we can best serve you.

Privacy Tech Strategy

Product ideation and feedback

Privacy tech market positioning

Privacy tech startup pitch deck review

Privacy tech investment thesis development


Privacy by Design Framework Development

Product Privacy Data Sheets

Privacy Tech Design

Product Privacy Reviews

Product Privacy Impact Assessments

Program and Process

Privacy Officer On-Call

Privacy Program Development and Strategy

Privacy Impact Assessments

Privacy Compliance Planning (e.g. GDPR, CCPA)

Privacy Incident Response Plan (PIRP) Development

Privacy Incident Table Top Exercises

Preparation for Investor and Board-Level Privacy Discussions


Privacy Culture Building

Data Privacy Day Event Planning

Workforce Training & Awareness Program Development

Our Leadership

Our Founder & CEO, Lourdes M. Turrecha, is a privacy, cybersecurity, and data protection strategist, lawyer, and leader, with 10+ years of combined experience in the areas of privacy, law, security, policy, and compliance. Lourdes also founded The Rise of Privacy Tech, an initiative with a mission to fuel privacy innovation by bringing together privacy tech founders, investors, and advisors to bridge the existing tech-capital-expertise gaps in privacy innovation. She is a privacy tech advisor and investor. She advises privacy tech startups on their privacy strategy, covering product design and market positioning in the nascent privacy tech landscape. She also helps investors develop their privacy tech theses.

Lourdes is also Privacy Tech & Law Fellow and Adjunct Professor of Privacy Law at Santa Clara University School of Law’s leading privacy program, where she developed and teaches an experiential course on Privacy & Technology.

Lourdes has 10+ years of privacy, cybersecurity, and legal experience. She worked worked in Silicon Valley for the leading cybersecurity company, Palo Alto Networks. While there, she developed her own work mission of ensuring that privacy is weaved into their products and operations, working cross-functionally with engineering, information security, product management, and other teams in the company.

She also practiced in Big Law, advising a client portfolio that included 100+ start-ups, tech companies, and global organizations on their data protection obligations and managing incident and data breach response.

Early on in her privacy career, Lourdes was a founding member of a Fortune 300 company’s privacy office, where she served as the company’s second highest ranking privacy official and helped design and build its privacy program from the group up. She worked with leading privacy thinker, Prof. Daniel J. Solove, consulted for TeachPrivacy LLC, worked in-house at Abt Associates Inc., and began her legal career at boutique law firms in Washington, DC.

Lourdes earned her Doctor of Jurisprudence degree from The George Washington University Law School and her bachelor’s degrees from George Mason University. She was also a visiting honors student at the University of Oxford, where she studied comparative US, EU, & UK law.

Get in Touch

Discover how we can help you solve your company’s privacy challenges and proactively build trust in your privacy practices. Send us an email at support(at)pix(dot)llc.

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